So many remarkable ideas incorporate an element of surprise; they combine things in a fresh way, they invent a new use for something familiar, they make us rethink our most basic assumptions.
All of which is very good because we take so many things for granted. Right now, we are all on this Earth rock, hurtling through space at upwards of 66,000 miles per hour–you stop and think about that for too long and you’ll start looking for seat belts on the La-Z-Boy. You simply must accept some things at face value because there’s not a whole lot you can do about them anyway. I remember spending a couple of sleepless nights in the fourth grade after learning the heart was an involuntary muscle, and because it kept flexing, we could enjoy the miracle of life. For the next forty-eight hours, I couldn’t help worrying “but what if it stops?”
Yesterday’s casual web surfing taught me how to do a great trick with a dollar bill that I can’t wait to get home and show to my ten year old, a collection of the ten best low-altitude fly bys by military aircraft, and an absolutely stunning set of the best forty examples of high-speed photography. The way this photography technique literally stops time and provides a glimpse of a world our naked eyes could never process is nothing short of miraculous. Water balloons pop, bullets pierce and water splashes, active moments in time literally stand still with heart-stopping visual clarity.
So take two minutes, follow this link, and enjoy the world we know in a way we never get to experience it.
Who knew? Then again, that’s pretty much the point.
By Dennis Ryan, CCO, Element 79