Despite such atrocities as cinema advertising, pop ups, and non opt-out ads on purchased DVD’s, I actually believe in the fundamental value advertising brings to a free market society. At our best, we stoke the might engine of commerce, encouraging job creation and fueling a robust economy.
But things can go too far. And this little bit of e-commerce should serve as Exhibit A for that argument.
I fear for a world where kids actually purchase store-bought spitballs, no matter how aero-dynamically advanced these may be. Played correctly, juvenile delinquent antics are a battle of wits and surprise, not an arms race. As parents, we bear the responsibility for teaching our kids that.
By Dennis Ryan, CCO, Element 79