Microsoft’s announcement that they signed both Facebook and Twitter to bring real-time updates to their Bing search engine has many posters aflutter over the possibility that their one-liners could find a huge audience far beyond their own friend lists. And the news that Bing will expand contracted URL’s to more clearly reflect Tweet content is both critical and technologically impressive.
But from that same perspective, the tech demands on Twitter’s API could cause its already wobbly stability to overload and crash even more frequently. On the upside, Bing isn’t particularly huge yet and the market for social search remains an unknown, but any additional back-end service call volume on their database threatens a system that already delivers a breathtaking volume of data.
Interestingly, the deal is non-exclusive, which means the behemoth Google may be taking a wait-and-see policy before jumping into the fray.
If that happens, get ready for a Shamu-fest of whales.
By Dennis Ryan, CCO, Element 79