Every party of reasonable size has That Guy… That Guy drinks too much and suddenly thinks he can Pop and Lock. That Guy tries to fit in with the kids by wearing age-inappropriate club wear. That Guy buttonholes everyone with an endless series of ill-considered. off-color jokes.
As our clients venture into the swirl of social media, our most critical responsibilities is to insure that whatever else they do, they are never That Guy.
It’s “Social” Media, so a good guideline is to keep in mind that most people are there for the party. If you want to be there, then you have a responsibility to be a good guest. Bring a hostess gift, add to the party, and then leave at the appropriate time. Be funny, be charming, be generous. But first and foremost, be social.
Don’t be That Guy who only talks business. Don’t be That Guy who wallflowers all night, lurking like some creepy stalker. Don’t be That Guy who just won’t stop talking about himself. Be social, be friendly, and you’ll be a welcome addition. To any social network.
Unlike That Guy.