We Need Headlines. Not Just For Ads–For Daily Life.

The Greatest Headline of the Nascent 2009
This Headline Will Be Hard To Beat

Late last year, the online pollsters at VIZU conducted a survey of 2000 internet users and 72% respondents said they found advertising ‘extremely annoying.’   I won’t argue that fact, but like it or not, this industry has found its way into the national bloodstream. Consider Flight 1549: within hours, this unlikeliest of feel good stories became known as “The Miracle on the Hudson.” What’s that if not a headline?

Maybe life has become too complicated and we long for simple quantification…  Maybe our world of infinite greys drives us to the clean delineation of 48 point Times New Roman…  Whatever the motivation, headlines help us define, assign and differentiate.

Which creates yet one more challenge for people and organizations in this modern age: do you know your own headline?  And more pointedly: do you like it?

By Dennis Ryan, CCO, Element 79

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