Convergence: It’s Not Just For Theorists Anymore.



The best ideas typify convergence: the smashing together of two ideas previously considered disparate: portable music,  cellular computing, canned beer.  When someone has the vision to combine things not ordinarily associated with each other, they create exciting new possibilities (or really horrific concoctions like chocolate covered bacon).

At last week’s agency Holiday party, someone made this very simple visual mash-up between a DVD and a chalkboard.  And reminded me all over again why we are so lucky to work in the idea business and earn a living this steeped in pure fun.  Merry, merry.

By Dennis Ryan, CCO, Element 79

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