For comparison, the entire year only contains 8,760 hours. So everyday, people clog YouTube with digital video requiring over fourteen months to watch…and apparently 90% of that video is original content.
These numbers stagger the imagination. The sheer volume makes one wonder how anyone manages to comb through and dig up those apparently incredibly rare YouTube gems that fill our in boxes. Because clearly most everyone is uploading hours of footage of sleeping kittens and Aunt Marge’s birthday and nine year olds delivering particularly loud belches.
On one hand, it’s staggering. But at the same time, it gives me great comfort. Yes, what I produce professionally, costs far more. But you do get what you pay for. And the vast majority of ‘user generated content’–at least when it comes to video–is forgettable, anonymous tripe. Whew.